Build your marketing database through the regular & timely assimilation of information
from published, informal & direct personal contacts. This forms an essential part
of a winning strategy for successful organisations in the aid funded business sector.
Position your product or service by understanding the role of the donor agency especially
in managing project identification, preparation, approval & monitoring project performance
Monitoring project development and project documentation (some of it prepared by
external consultants) which ABD review to establish significant changes during project
A relatively low cost method of expanding your markets and credibility in the donor